Andrew has 25 years of marketing experience in both corporate and agency roles and currently works as an Adjunct Professor as well as manages market research projects through his consulting firm.
Early career experiences includes time at Millward Brown, GE, Diageo, and ACNielsen supporting brands such as Lipton, Frito Lay, IBM, SAAB, Smirnoff, and Captain Morgan in a variety of capacities including developing consumer segmentation models, creating brand positioning/value propositions, presenting annual operating plans, managing direct marketing programs, and analyzing cause and effect of retailer shopper marketing programs.
In 2009, Andrew took a hiatus from the corporate world and joined the Green Seed Group, a small consulting agency that focuses on supporting start-up food and beverage brands. His main role was to create comprehensive go-to-market plans including sales, marketing, brand, and retailer strategies for clients to support their initial launches and 3-year plans. Successful client list includes Quorn Foods, Wissotzky Tea, Dorset Cereal, and Siggi’s Yogurt. In 2014, he joined AIG as Head of Customer Insight to help transform the organization to become more consumer-centric as well as to leverage digital marketing models and campaigns. In 2018, Andrew started his own consulting firm specializing in conducting online surveys as well as increased his course load.
Andrew possesses a strong entrepreneurial spirit and has a passion for understanding the driving forces behind the consumer decision-making process and formulating strategic business plans based on these analyses. He is known for bringing his real-world and practical experiences into the classroom.
Andrew received his MBA in Marketing from Fairfield University and lives in Connecticut.