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Adjunct Professor

Nicholas Metcalfe


Nicholas is originally from London, England. He has lived in the USA since 1988 and holds both US and British passports. He works both as a Digital Marketing Practitioner, Instructor, and Conference Presenter.
His formal education includes a Bachelor of Business Administration from the University of Georgia, a Master of International Management from Thunderbird, a Master of Business Administration for Arizona State University, a Diploma in Marketing from the Chartered Institute of Marketing in London, and Executive Education from The Kellogg School of Management and The Wharton School.
His professional experience spans 20 years and covers many marketing organizations. Beginning with the Dial Corporation working on the Purex Brand in Brand Management, he continued on to Bristol-Myers Squibb where he worked on the Boost Nutritional Brand, including launching two new products. He was recruited to Coca-Cola in their promotions group and then their innovations group across all Brands. ConAgra Foods followed, where he brand managed the Marie Callender’s Frozen Food brand. After moving back to Atlanta to work in Internet Marketing for Primedia Publications, he was offered the opportunity to consult with Deloitte Consulting at Nestle USA, where he consulted in customer relationship marketing. After the consulting assignment, he moved over to Nestle directly as Corporate Manager, Customer Relationship Marketing responsible for managing 12 Brand teams and the Epiphany CRM Suite. Looking for an experienced practitioner in CRM, the Walt Disney Studios Home Entertainment company hired Nicholas to be Director over the Rewards Program in Burbank, California. After re-building the Retention Marketing Plan for Disney Movie Rewards he moved over to FOX Interactive media to build out their marketing retention efforts on their Business-to-Business platform, After completing that project, he moved to Chicago temporarily to help Sears with their Loyalty program as Director of Loyalty Strategy for Shop Your Way Rewards initiative. Nick returned to re-invent CRM at Sony PlayStation, in Foster City, California. Completing this task, he settled back in Los Angeles with UCLA building out their CRM capabilities and focusing on admission yield and donation generation. His next assignment took him to Google in Mountain View to help launch the Google Store online, then back to Southern California with Saatchi and Saatchi Advertising agency, to work on the Lexus Digital Marketing account. He then consulted with Harbor Freight Tools, then a Verizon Retailer out in North Carolina. He recently returned to California and assists with the digital marketing efforts at a small collectibles company called Loot Crate.
He has four dogs at home and enjoys travel, marathons, and adventure.