Become a Digital Marketer by mastering the skills for digital marketing strategy and marketing planning, content marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation,
social media, and digital analytics.
- Enroll, study, graduate and get a job!
- Study Now, Pay Later!
- Starting date: January 2024
Master's Degree Program with Employability Focus
Master of Science in Digital Marketing is intended to address student competencies of excellence locally and internationally, to provide a broadly educated student, through the provision of knowledge creation, research skills, and competencies based on scientific process and findings.
The curriculum encompasses a variety of courses ranging from fundamentals to the latest topics such as social media marketing, paid search, content marketing, and digital strategies. The total length of the program is one year with 30 credit hours.
Through advanced projects, you will have an opportunity to apply knowledge and skills to real-world challenges and obtain summative and formative feedback from expert instructors in the field. The hands-on training ensures job readiness upon graduation.
The program is designed for students with a strong background in business management, media, and arts, and students who seek the specific techniques and tools involved in digital marketing and the business skills to apply this knowledge effectively and strategically. This program benefits various levels of skill and experience and will empower students to maximize the impact of marketing through powerful digital tools.
become an expert on Digital Marketing
become an expert on Digital Marketing
You Will Acquire Skills for
- Paid social media
- Sales skills
- Drip marketing
- Visual storytelling
The program is designed within a sequenced learning path including a predefined order of courses. As the student completes one course, access is granted to the next one. All of the courses structured in this path are compulsory and the student has to finish one course at a time. This allows students to gain knowledge sequentially and apply it immediately. This experiential learning approach increases information retention and eventually, execution. The learning path helps students’ understanding of what is expected of them and their preparation. It also facilitates gathering timely feedback that increases the effectiveness of learning. Researchers show that this holistic experience is vital in adult students’ engagement and achievement.
The program consists of 4 semesters and each semester includes 3 courses except the final semester that covers capstone project progress. All courses are scheduled for 4 weeks within a final course project.
Contemporary Technology University is aware of adults’ specific learning characteristics and needs, and embraces a collaborative pedagogical approach, and incorporates instructional models such as the 4E Learning Cycle. Each course adapts its daily contents in a learning cycle that helps students build a strong foundation of knowledge through active participation. Each course activity is designed as a part of cognitive stages of learning that comprise engaging, exploring, extending, and evaluating.
This course will examine Digital Marketing in terms of contents, process, and context and provide the foundation for the student’s capstone project and paper. The course will address issues of internal and external environment analysis and associates them with the notion of competitive advantage. The course will define strategy at three levels (technical, business, and functional) and is thoroughly discussed at the business and functional levels.
As the final capstone course for the Master of Science in Digital, the student will be required to conduct an independent study project in the field of Digital Marketing. The student will write a capstone project paper that demonstrates mastery of knowledge and skills learned in the Master of Science in Digital Marketing.
The program brings together leading academicians and industry experts to give you a practical understanding of core concepts.
At Contech, we want to attract the most talented, not the most privileged students. We want to challenge your ambitions and imaginations in our admission process.
Study Now, Pay Later!
Lowest Possible Cost
Lowest Possible Cost
International top-ranked colleges and universities squander substantial financial amounts on facilities and amenities most students never use, alongside outrageous graduate tuitions and fees – as high as $90,000 per annum – help pay for the waste.
Contech is different.
Our commitment to keeping operating costs low enables us to maintain a tuition that is about a fraction of that of other top universities. We solely charge what is compulsory to provide an exceptional education, inclusive of top faculty, maintaining small class sizes, offering innovative curriculum and challenging courses, and continually advancing the capabilities of the Active Learning Forum.
Students will not discover manicured gardens or million-dollar climbing walls at Contech because lavish amenities as such are believed to be superfluous to actual learning. By devoting every cent to independent student growth and development, Contech has proven that the value of education can far exceed its cost – not the other way around.
Enroll in this Program?
Master of Digital Marketing provides students the skills required in the industry of digital marketing and teaches them to manage an integrated system of various communication channels, platforms, tools, and digital marketing models across different international markets. The Master of Science in Digital Marketing is well suited for a variety of profiles like:
- Marketing managers
- Product managers
- Any professional looking to move into digital marketing or improve their ability to converse with marketing team members