Skip to content Skip to footer
Close
Online Master of Science in

Digital Marketing

Become a Digital Marketer by mastering the skills for digital marketing strategy and marketing planning, content marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation,
social media, and digital analytics.

  • Enroll, study, graduate and get a job!
  • Study Now, Pay Later!
  • Starting date: January 2024
Apply Now

Study Now, Pay Later!

Start your degree at Contech without heavy tuition fees upfront! With our 'Study Now, Pay Later' program, pay a small part now and the rest later in $250 monthly payments after getting a well-paying job. Contech is here to empower your future!"

High Demand

Professionals working in digital marketing fields earn between $70,000 - $110,000 annually.

Employability Focus

We will be providing Practicums for acquiring hands-on skills and extracurricular courses, where you create your personal brand and getting ready for interviews.
Apply Now
creative approach

Master's Degree Program with Employability Focus

Master of Science in Digital Marketing is intended to address student competencies of excellence locally and internationally, to provide a broadly educated student, through the provision of knowledge creation, research skills, and competencies based on scientific process and findings.

The curriculum encompasses a variety of courses ranging from fundamentals to the latest topics such as social media marketing, paid search, content marketing, and digital strategies. The total length of the program is one year with 30 credit hours.

Through advanced projects, you will have an opportunity to apply knowledge and skills to real-world challenges and obtain summative and formative feedback from expert instructors in the field. The hands-on training ensures job readiness upon graduation.

The program is designed for students with a strong background in business management, media, and arts, and students who seek the specific techniques and tools involved in digital marketing and the business skills to apply this knowledge effectively and strategically. This program benefits various levels of skill and experience and will empower students to maximize the impact of marketing through powerful digital tools.

You want to

become an expert on Digital Marketing

Apply Now
you want to

become an expert on Digital Marketing

Apply Now
throughout this program

You Will Acquire Skills for

  • Paid social media
  • Sales skills
  • Drip marketing
  • Analytics
  • Visual storytelling
  • Social media marketing
  • Community management
  • Agile Development
  • Data-driven marketing
  • Digital analytics

Program Structure

The program is designed within a sequenced learning path including a predefined order of courses. As the student completes one course, access is granted to the next one. All of the courses structured in this path are compulsory and the student has to finish one course at a time. This allows students to gain knowledge sequentially and apply it immediately. This experiential learning approach increases information retention and eventually, execution. The learning path helps students’ understanding of what is expected of them and their preparation. It also facilitates gathering timely feedback that increases the effectiveness of learning. Researchers show that this holistic experience is vital in adult students’ engagement and achievement.

The program consists of 4 semesters and each semester includes 3 courses except the final semester that covers capstone project progress. All courses are scheduled for 4 weeks within a final course project.

Apply Now
Take a look on

Our Curriculum

Contemporary Technology University is aware of adults’ specific learning characteristics and needs, and embraces a collaborative pedagogical approach, and incorporates instructional models such as the 4E Learning Cycle. Each course adapts its daily contents in a learning cycle that helps students build a strong foundation of knowledge through active participation. Each course activity is designed as a part of cognitive stages of learning that comprise engaging, exploring, extending, and evaluating.

In this course, students will be introduced to some fundamental concepts in marketing and digital marketing. Students will be equipped with comprehensive and practical guidance on how organizations can optimize digital media and technology to meet marketing goals. They will gain a real-world grasp of digital marketing as this course combines marketing theory with practical work experience through a step-by-step framework that enables the planning, integration, and measurement of each digital platform and technique. Students will learn best practice frameworks for developing a digital marketing strategy and engage in practical aspects linked to effective digital marketing techniques, including search marketing, conversion optimization, and digital communications using social media.
In this course, students will be introduced to the relationship between traditional and online buyer behaviors, the stages of buyer decision-making, and the strategies used by sellers in the digital market. Students will be guided on which internal processes occur within consumers’ minds and how knowledge of these processes can be useful for creating digital marketing strategies. Students will learn to identify customer journeys and analyze customer touchpoints using digital marketing tools and data from web analytics.
In this course, students will be introduced to how to create and manage a successful digital brand. Students will learn about branding processes and digital brand engagement in the digital age, where brands need to build relationships through two-way communication with their consumers. They will also learn about the tips for running a digital brand successfully, and how rich and powerful content, combined with digital distribution, is integral to brand engagement.
This course will introduce students to the technical understanding and skills to build and maintain a pay-per-click (PPC) marketing strategy. Students will learn about the fundamental concepts and ad formats of paid search, display, and video advertising. Students will also understand how to create and manage campaigns in Google Ads, Meta, Twitter, Snapchat, Tiktok, and Gmail. In order to optimize campaigns, students will explore how to add targeting, re-marketing, and a bidding strategy to the campaigns. In addition, students will learn how to analyze their effectiveness by pulling detailed reports in Google Ads, Google Analytics, and Meta.
The Search Engine Optimization (SEO) course will enable students to build an organic search marketing strategy that brings the right kind of visitors to the website. This course will illustrate students understand how to boost conversions, stand out against competitors and ensure the best possible ROI. Students will get to grips with the fundamentals of SEO and set objectives to drive traffic and generate leads. This course will also help students build an SEO content plan based on competitive and keyword research. By the end of this course, students will know how to boost organic search on the website using on-page and off-page technical elements and be able to measure the success of the overall SEO efforts.
In this course, students will be introduced to how to plan and execute a content marketing strategy. Students will plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, and aligned with the buyer journey and overall marketing strategy. They will understand the fundamentals of content marketing and how to develop a strategy by conducting social listening, competitor analysis, and content audits. In addition, students will learn how to develop target personas and how to select the most suitable CMS for their needs. To achieve this, students will explore social listening, competitor analysis, target personas, content audit, and Content Management Systems. Students will create and curate compelling and innovative content. They will understand how to promote content across distribution channels and measure content marketing ROI.
In this course, students will be introduced to social media concepts. Students will apply best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives. Students will understand the fundamental principles of social media marketing and identify key stages in the buyer’s journey. Students will identify the most influential social media platforms. They will explore the core features, tools, and guidelines for setting up, optimizing, and posting on Facebook, Twitter, LinkedIn, Instagram, and TikTok. Students will build, manage, and sustain an active community on these social networks. They will also learn to apply paid concepts to inform the development of a social media marketing strategy. This will extend to reporting on ad campaigns across relevant channels using advanced and paid advertising tools.
In this course, students will be introduced to Google Analytics and other performance analysis services. Students will interpret data from such services to generate thoughtful and compelling insights. Students will understand digital analytics metrics and key performance indicators (KPIs). Students will develop a technical understanding of analytics from a data collection and validation perspective.
In this course, students will be introduced to digital marketing strategies. Students will understand comprehensively how digital technologies are changing marketing strategies and tactics across different industries. They will learn marketing concepts that are relevant in the digital environment, analyze best practice examples, and develop skills for creating, delivering, and communicating value by using digital marketing tools and social media platforms.

This course will examine Digital Marketing in terms of contents, process, and context and provide the foundation for the student’s capstone project and paper. The course will address issues of internal and external environment analysis and associates them with the notion of competitive advantage. The course will define strategy at three levels (technical, business, and functional) and is thoroughly discussed at the business and functional levels.

As the final capstone course for the Master of Science in Digital, the student will be required to conduct an independent study project in the field of Digital Marketing. The student will write a capstone project paper that demonstrates mastery of knowledge and skills learned in the Master of Science in Digital Marketing.

Notice to Prospective Degree Program Students This institution is provisionally approved by the Bureau for Private Postsecondary Education to offer degree programs. To continue to offer this degree program, this institution must meet the following requirements: • Become institutionally accredited by an accrediting agency recognized by the United States Department of Education, with the scope of the accreditation covering at least one degree program. • Achieve accreditation candidacy or pre-accreditation, as defined in regulations, by (date two years from date of provisional approval), and full accreditation by (date five years from date of provisional approval) If this institution stops pursuing accreditation, it must: • Stop all enrollment in its degree programs, and • Provide a teach-out to finish the educational program or provide a refund.
Esteemed

Faculty Members

The program brings together leading academicians and industry experts to give you a practical understanding of core concepts. 

Robert Braathe

Adjunct Professor

Nicholas Metcalfe

Adjunct Professor

Nagidmy Marquez

Adjunct Professor

April Polk

Adjunct Professor

Andrew Blum

Adjunct Professor

Danielle Upham

Adjunct Professor

Catriona Savage

Adjunct Professor

Antoinette Warren

Adjunct Professor

Anju Gulla Bangia

Adjunct Professor

Julio Sanoja

Adjunct Professor

Admission

At Contech, we want to attract the most talented, not the most privileged students. We want to challenge your ambitions and imaginations in our admission process.

01

Application

*Create your account in My Contech*Apply to the selected program with the start date.*Fill out the application form and submit.
02

Selection

In this step, you need to complete two short assessments, upload necessary documents and upload a short video answering the requested questions (or you may also book a zoom interview with an admissions officer). Admission committee will review your documents and test scores to give you a final answer for acceptance.
Documents to be uploaded:*Certificate of graduation*Transcript*Proof for English Proficiency (for international applicants)
03

Enrollment

If you are accepted to the university, you will be receiving your acceptance letter. Additionally, you will be receiving your enrollment agreements alongside the school catalog and school performance sheet to sign digitally, within 3 days. After signing the enrollment documents you are officially enrolled as a Contech student. The community team will be welcoming you to the university and you will be joining our hub.
Apply Now
INNOVATIVE WAY FOR TUITION

Study Now, Pay Later!

At Contech, you can start your degree by paying only a small part of the total tuition cost. Once you’ve graduated and have a job that pays well, you’ll start paying off the rest of your tuition. This will be in affordable $250 monthly payments. This is all possible because of our “Study Now, Pay Later” program.
Apply Now

Upfront Payment

This option allows you to pay for your whole tuition at the start of your program and receive a 20% discount.

Monthly Payment

If you choose this option, we divide your tuition into 12 installments, which you can pay every month as you progress in your studies.
DMTuition

Lowest Possible Cost

Lowest Possible Cost

Tuition

International top-ranked colleges and universities squander substantial financial amounts on facilities and amenities most students never use, alongside outrageous graduate tuitions and fees – as high as $90,000 per annum – help pay for the waste.

Contech is different.

Our commitment to keeping operating costs low enables us to maintain a tuition that is about a fraction of that of other top universities. We solely charge what is compulsory to provide an exceptional education, inclusive of top faculty, maintaining small class sizes, offering innovative curriculum and challenging courses, and continually advancing the capabilities of the Active Learning Forum.

Students will not discover manicured gardens or million-dollar climbing walls at Contech because lavish amenities as such are believed to be superfluous to actual learning. By devoting every cent to independent student growth and development, Contech has proven that the value of education can far exceed its cost – not the other way around.

Number of credits in program
30
Cost per credit hour
$400
Total tuition for program
$12,000
Who Should

Enroll in this Program?

Master of Digital Marketing provides students the skills required in the industry of digital marketing and teaches them to manage an integrated system of various communication channels, platforms, tools, and digital marketing models across different international markets. The Master of Science in Digital Marketing is well suited for a variety of profiles like:

  • Marketing managers
  • Product managers
  • Entrepreneurs
  • Any professional looking to move into digital marketing or improve their ability to converse with marketing team members
Apply Now