Become a Digital Marketer by mastering the skills for digital marketing strategy and marketing planning, UX, content marketing, inbound marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, social media, e-commerce, online reputation management, and affiliate marketing.
- Start, study, graduate and get a job!
- No tuition fee until you are hired.
- Starting date: Jan 2022
Master's Degree Program with Employability Focus
Master of Science in Digital Marketing is intended to address student competencies of excellence locally and internationally, to provide a broadly educated student, through the provision of knowledge creation, research skills, and competencies based on scientific process and findings.
The curriculum encompasses a variety of courses ranging from fundamentals to the latest topics such as social media marketing, paid search, content marketing, and digital strategies. The total length of the program is one year with 30 credit hours.
Through advanced projects, you will have an opportunity to apply knowledge and skills to real-world challenges and obtain summative and formative feedback from expert instructors in the field. The hands-on training ensures job readiness upon graduation.
The program is designed for students with a strong background in business management, media, and arts, and students who seek the specific techniques and tools involved in digital marketing and the business skills to apply this knowledge effectively and strategically. This program benefits various levels of skill and experience and will empower students to maximize the impact of marketing through powerful digital tools.
become an expert on Digital Marketing
become an expert on Digital Marketing
You Will Acquire Skills for
- Paid social media
- Sales skills
- Drip marketing
- Visual storytelling
The program is designed within a sequenced learning path including a predefined order of courses. As the student completes one course, access is granted to the next one. All of the courses structured in this path are compulsory and the student has to finish one course at a time. This allows students to gain knowledge sequentially and apply it immediately. This experiential learning approach increases information retention and eventually, execution. The learning path helps students’ understanding of what is expected of them and their preparation. It also facilitates gathering timely feedback that increases the effectiveness of learning. Researchers show that this holistic experience is vital in adult students’ engagement and achievement.
The program consists of 4 semesters and each semester includes 3 courses except the final semester that covers capstone project progress. All courses are scheduled for 4 weeks within a final course project.
Contemporary Technology University is aware of adults’ specific learning characteristics and needs, and embraces a collaborative pedagogical approach, and incorporates instructional models such as the 4E Learning Cycle. Each course adapts its daily contents in a learning cycle that helps students build a strong foundation of knowledge through active participation. Each course activity is designed as a part of cognitive stages of learning that comprise engaging, exploring, extending, and evaluating.
This course will introduce students to conducting digital research, setting business objectives for a digital campaign, and preparing the foundations for developing a targeted marketing strategy. This course will help to identify the core principles and purposes of digital marketing. Students will explore how to build and publish a well-designed, high-performing, and optimized website that is aligned to the business goals. Students will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals. At the end of this course, students will know how to improve user experience through A/B testing, mobile-first design, and UX and UI optimization. This course will introduce students to understand how to use websites for insight, tracking, measurement, and data capture using metrics and tools.
This course will enable students to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy. Students will understand the fundamentals of content marketing and how to develop a strategy by conducting social listening, competitor analysis, and content audits. Besides, students will know how to develop target personas and how to select the most suitable CMS for the needs. To achieve this, students will explore social listening, competitor analysis, target personas, content audit, and Content Management Systems. This course will enable students to create and curate compelling and innovative content. It will also help extend the value of the content and understand how to promote it across distribution channels and measure content marketing ROI.
This course will enable students to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives. Students will understand the fundamental principles of social media marketing and identify key stages in the buyer’s journey. It will also help students to identify the most influential social media platforms. This course will help students explore the core features, tools, and guidelines for setting up, optimizing, and posting on Facebook, Twitter, LinkedIn, Instagram, and Snapchat. It will also enable students to build, manage and sustain an active community on these social networks. Students will also learn to apply paid concepts to inform the development of a social media marketing strategy. This will extend to reporting on ad campaigns across relevant channels using advanced and paid advertising tools.
This course will enable students to build an organic search marketing strategy that brings the right kind of visitors to the website. This course will illustrate students understand how to boost conversions, stand out against competitors and ensure the best possible ROI. Students will get to grips with the fundamentals of SEO and set objectives to drive traffic and generate leads. This course will also help students build an SEO content plan based on competitive and keyword research. By the end of this course, students will know how to boost organic search on the website using on-page and off-page technical elements and be able to measure the success of the overall SEO efforts.
This course will enable students to understand the fundamentals of paid search, how it differs from organic, and the key benefits of both. Students will develop the knowledge and skills needed to create and manage paid search campaigns in Google AdWords. Besides, students will know how to optimize paid search campaigns by scheduling ads and setting bid adjustments for audiences, locations, and devices. As part of this course, students will explore how to measure the effectiveness of paid search campaigns through KPIs, conversion tracking, and advanced reporting using Google Analytics.
This course will equip students with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy. Students will learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content and identify ad formats available for the Google Display Network and YouTube. Students will also learn how to create and manage Display & Video Advertising campaigns in Google AdWords. To optimize display and video advertising campaigns, students will understand how to add targeting, remarketing, and a bidding strategy to the campaigns. Besides, students will know how to analyze their effectiveness by pulling detailed reports in Google AdWords and Google Analytics.
This course will teach students the fundamentals of email marketing and how to strategize the delivery plan to test, optimize and report on the performance of campaigns. This course will enable students to understand the fundamentals of email marketing and the impact of permissions, mobile, buyer journey, and marketing life cycle. Students will apply the core principles, techniques, and actions for developing a high-performing email marketing strategy. This course will enable students to design effective emails that generate leads, retain customers and inspire evangelists. In the creation of campaigns, students will know best practices and explore email tests, metrics, and statistics to report and optimize a campaign. It will also help students to understand the techniques, process, and value of marketing automation.
This course will equip students with understanding the basic concepts of using analytics in digital marketing from initial set-up to reporting. Students will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences. Through this course, students will set goals for the business and website learning how to use analytics tools to measure their KPIs and website performance. Students will also be able to differentiate between the reporting features for monitoring a digital marketing campaign. This module will enable students to conduct analysis and reiteration of campaigns by gaining insights through tracking and assessing conversions, reporting technical performance of and reviewing KPIs.
This course uses the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn) to teach students how to design complex, long-term digital marketing strategies that service marketing and commercial objectives. Students will learn how to identify the core component of strategy and the benefits of using a PROPEL model. This course will enable students to establish the foundations of a strategy from requirements to budget and ownership. Using a variety of research methods such as desk, audience, competitor, and social listening, students will understand how to direct all your marketing activities. This course will also enable students to set objectives for clear and measurable KPIs and prepare a strategic plan that incorporates content, search, and creative strategies. At the end of this course, students will know how to develop a media plan and improve performance and insight through data analysis and teamwork.
This course will examine Digital Marketing in terms of contents, process, and context and provides the foundation for the student’s capstone project and paper. The course will address issues of internal and external environment analysis and associates them with the notion of competitive advantage. The course will define strategy at three levels (technical, business, and functional) and is thoroughly discussed at the business and functional levels.
As the final capstone course for the Master of Science in Digital, the student will be required to conduct an independent study project in the field of Digital Marketing. The student will write a capstone project paper that demonstrates mastery of knowledge and skills learned in the Master of Science in Digital Marketing.
The program brings together leading academicians and industry experts to give you a practical understanding of core concepts.
At Contech, we want to attract the most talented, not the most privileged students. We want to challenge your ambitions and imaginations in our admission process.
Study Now, Pay Later!
Lowest Possible Cost
Lowest Possible Cost
International top-ranked colleges and universities squander substantial financial amounts on facilities and amenities most students never use, alongside outrageous graduate tuitions and fees – as high as $90,000 per annum – help pay for the waste.
Contech is different.
Our commitment to keeping operating costs low enables us to maintain a tuition that is about a fraction of that of other top universities. We solely charge what is compulsory to provide an exceptional education, inclusive of top faculty, maintaining small class sizes, offering innovative curriculum and challenging courses, and continually advancing the capabilities of the Active Learning Forum.
Students will not discover manicured gardens or million-dollar climbing walls at Contech because lavish amenities as such are believed to be superfluous to actual learning. By devoting every cent to independent student growth and development, Contech has proven that the value of education can far exceed its cost – not the other way around.
Enroll in this Program?
Master of Digital Marketing provides students the skills required in the industry of digital marketing and teaches them to manage an integrated system of various communication channels, platforms, tools, and digital marketing models across different international markets. The Master of Science in Digital Marketing is well suited for a variety of profiles like:
- Marketing managers
- Product managers
- Any professional looking to move into digital marketing or improve their ability to converse with marketing team members