With a marketing career spanning 25 years, Andrew Blum brings a wealth of corporate and agency experience to his current roles as an Adjunct Professor and the owner of a consulting firm specializing in market research projects. Andrew has served in various capacities at Millward Brown, GE, Diageo, and ACNielsen, where he honed his skills in consumer segmentation, brand positioning, and retail marketing analysis for iconic brands like Lipton, IBM, and Smirnoff. In 2009, he transitioned to the Green Seed Group to focus on supporting start-up food and beverage brands, contributing to the successful launches of companies like Quorn Foods and Siggi’s Yogurt. Before founding his consulting firm in 2018, he was the Head of Customer Insight at AIG, where he led consumer-centric digital marketing transformations. Known for infusing his teaching with practical, real-world insights, Andrew holds an MBA in Marketing from Fairfield University and resides in Connecticut.