BiographyIrene Becerra is a seasoned Digital Marketing professional with over two decades of expertise in digital marketing, demand generation, programming, and UX design. Her passion lies in driving growth for companies by staying at the forefront of marketing trends and utilizing her extensive skill set to deliver results that matter for both B2B and B2C customers. Working both locally and globally, Irene Becerra has driven Digital Marketing strategies across multiple industries. Bachelor’s degree in Computer Science from Baylor University, underpinning her practical experience with a solid educational foundation. Furthermore, she has pursued continuous professional development, earning certifications in Digital Product Management, Campaign Management, Google Analytics, and Google Ads Search. Skills and Expertise:
- Marketing Automation: Proficient in Salesforce, HubSpot, SharpSpring, and Microsoft Dynamics.
- Google Tools: Experienced in Google Analytics, Google Ads, Google Search Console, Google Tag Manager C360 and more.
- SEO: Skilled in on-page and off-page SEO, keyword research, and competitor analysis.
- Content Creation: Adept at creating compelling content for various channels.
- UX/UI Development: Experienced in designing user-friendly interfaces.
- Data Analysis: Skilled in data-driven decision-making and reporting.
- Project Management: Experienced in Agile and project coordination.
- Social Media Marketing: Proficient in managing social media campaigns and content engagement